Day One

We're about 3 months away from launch and to keep myself accountable and force myself to move forward, I decided to participate in Ycombinator's Startup School community. I'm going to document my process of launching a physical product in short video snippets on this video blog or story, or whatever the kids call it these days...

In today's episode, I talk a bit about our Chalk Cream packaging. The most exciting thing that happened in the last 24 hours is that we received our first print-ready design. Just before shooting this video, I had a call with Arthur Beisang from the Route App. Pretty inspiring!