Less chalk. More grip.

Own the send.

SHOP NOW

HIGH PERFORMANCE CHALK YOU CAN TRUST

Shop now

Made by climbers for climbers

No one cares more about friction than climbers. Grip is essential!

We created the best grip & skincare products for ourselves.

And now we share them with you so you can OWN THE SEND.

SHOP NOW

Our commitments to the planet and quality

All of our chalk & skincare products are made with love in Europe, by climbers, for climbers.

We are a proud member of 1% For The Planet and have been since we founded the company in 2020.

All of our chalk products are made with clean seawater-based chalk. Better for the planet. And your hands.

Our magic chalk contains Upsalite® for 2x friction. It's the first true innovation coming to chalk in over 50 years.

We're committed to bringing you the best & cleanest liquid chalk to help you use less chalk while maintaining maximum friction.

We worry about giving you the best possible product so you can focus on what matters: enjoying the magic of climbing!