One Tree Planted for Every Product Sold
Chalk Rebels contributes 1% of revenue to environmental charities through the 1% for the Planet program. Since its inception in 2002, 1% for the Planet has helped to direct hundreds of millions of dollars to environmental nonprofits around the world. 1% for the Planet is a network of like-minded individuals, businesses, donors, and nonprofit organizations working together toward a common goal: protecting the future of our planet.
We chose 1%FTP because we care deeply about preserving our outdoor climbing playgrounds. So that our grandchildren can still enjoy them. We’re already working on reducing chalk use but we think we can do more: we need to preserve our planet. And 1%FTP aims to do just that.
Joining was a no-brainer. We feel like we’re in good company: 1%FTP was started by climbing legend Yvon Chouinrd, and today influential climbing companies like Patagonia and climbers like Alex Honnold support 1%FTP. Our environmental action at Chalk Rebels focuses on two main causes: reducing plastic pollution and reforestation.
Our focus on plastics grew out of our own frustration while developing the Chalk Rebels products. At the industrial level, the default solution for many problems still is plastics while we all know that most of them are going to end up in the ocean. Yet again and again we had trouble convincing suppliers that, yes, we were serious and yes, we do not want ANY plastics in our products. This is an ongoing battle, and we believe that by remaining vigilant and insisting on alternatives, we can help to slowly change the industry from within.
We are working with One Tree Planted to make sure that for every product we sell one tree gets planted. It’s that simple! Started in 2014, One Tree Planted has more than doubled the number of trees planted year over year. Fast-forward to today, they now work with awesome reforestations partners in North America, South America, Asia, and Africa to help get trees in the ground to restore forests after fires and floods, create jobs, build communities, and protect habitat for biodiversity.
We chose to contribute to 1% for the Planet because it is the easiest way to have a short-term, direct impact on environmental issues.
Every time you buy a product from Chalk Rebels, you’re helping to create a healthier planet! And you do it in a ridiculously simple and transparent way: we guarantee that for every product you buy a tree gets planted.
MAGIC CHALK is the best performing liquid chalk on the market. It contains Upsalite®, the only porous chalk that delivers 2X absorption.