All of our chalk & skincareproducts are made with love in Europe, by climbers, for climbers.

We are a proud member of 1% For The Planet and have been since we founded the company in 2020.

All of our chalk products are made with clean seawater-based chalk. Better for the planet. And your hands.

Our magic chalk contains Upsalite® for 2x friction. It's the first true innovation coming to chalk in over 50 years.

We're committed to bringing you the best & cleanest liquid chalk to help you use less chalk while maintaining maximum friction.

We worry about giving you the best possible product so you can focus on what matters: enjoying the magic of climbing!