STORIES

Last week we had massive floodings here in Belgium and this week it seems to be China's turn. Today is actually a day of national mourning to reme...

I want to talk to you about resin, also called rosin, pof, colophonium, colophony or styrax benzoin. Some liquid chalk producers have started addi...

"Society grows great when old men plant trees whose shade they know they shall never sit in." That's a nice thought to get the weekend started. A...

For March we decided to spend our online marketing budget on planting trees. The rules were simple: one tree planted for every new follower. We ma...

It's that time of the month again: tree-planting time! We have built taking care of the environment right into our business model. The principle i...

This week we sent out samples as Christmas gifts to gyms in Belgium, the Netherlands, and Switzerland. As we've been doing all year long, we have ...

It's hard to be a sustainable producer. Probably even impossible. But recently we reached a major milestone on our path toward sustainability: our...

“I’m going to say one word to you. Plastics. There’s a great future in plastics. Think about it.” Boy, how prescient The Graduate was on this issu...

We planted another 100 trees, this time for the first 100 real products that have been ordered from our manufacturer. It's funny how these things ...

We're getting ready to send out another 100 samples so we went right ahead & planted another 100 trees. We vow to plant a tree for every produ...

After receiving our first samples earlier this week, we have decided to move on to the next phase: production of 100 sample tubes to hand out for ...

Plastic. Plastic. Plastic. Everywhere. It may have been true 50 years ago that the future is plastics, but today it most decidedly is not. We’re t...