High PERFORMANCE CHALK YOU CAN TRUST
Our commitments to the planet and quality
All of our chalk & skincareproducts are made with love in Europe, by climbers, for climbers.
We are a proud member of 1% For The Planet and have been since we founded the company in 2020.
All of our chalk products are made with clean seawater-based chalk. Better for the planet. And your hands.
Our magic chalk contains Upsalite® for 2x friction. It's the first true innovation coming to chalk in over 50 years.
We're committed to bringing you the best & cleanest liquid chalk to help you use less chalk while maintaining maximum friction.
We worry about giving you the best possible product so you can focus on what matters: enjoying the magic of climbing!
MEET THE TEAM
Francis Dierick 🇧🇪
Founder: Product & Sales
30 years of climbing experience. Obsessed with chalk and barefoot climbing.
Tianyi Gu 🇭🇰
CEO: Chief Emoji Officer
Flow climbing lover. Ultimate product testing guinea pig. Head of all things social.
Emilia Ferraro Titin 🇮🇹
Head of Climber Success
Started climbing in 2019 and never stopped.
Could talk about climbing 24/7.
