Our Logo
For our logo, we sought inspiration in the stark warnings you find on cigarette packaging. Because we think 20 years from now, chalk over-use will be seen as a bad habit just like smoking is today. We went for a stark, bold, and clean look. And after a couple of iterations, we came up with the above logo and tagline. Our starting point was the version below. The Font used is Helvetica Now.
MAGIC CHALK is the best performing liquid chalk on the market. It contains Upsalite®, the only porous chalk that delivers 2X absorption.